Designing for the professionals.

01 / The context

Different audiences, different rules

Trade and Contracts customers aren’t browsing for inspiration — they arrive with specific jobs to get done.

Each audience has its own requirements, and both differ from Wren’s retail customers. Designs that work beautifully for a homeowner can get in the way of a professional who needs to move quickly and confidently.

02 / My role

Untangling complex journeys

I design across both experiences, working through journeys that involve more steps, more information and more decisions than a typical retail flow — and finding the simplest path through each.

03 / Design decisions

Reuse first, specialise where needed

With two related but distinct products, reusable patterns do a lot of the heavy lifting. Shared components keep Trade and Contracts consistent with each other and with the wider Wren ecosystem, freeing design effort for the parts that genuinely need to be different.

• 01Audience-specific requirements
• 02Complex user journeys
• 03Reusable patterns

04 / Collaboration

Showing, not describing

Complex journeys are hard to explain with static screens. Interactive prototypes let stakeholders and developers step through a flow themselves, which makes design intent far easier to communicate and keeps conversations focused on the experience rather than on interpretations of it.